Here, I will show you how to eyeball down your list and spot the anomalies so you can remove them to avoid future threats.
For more information visit: "Eyeballing Subscriber Lists - An Email List Hygiene Trick"
I wrote two articles about email validation and email verification and how both processes will help achieve better deliverability, but after you scrub both ways, you may not be getting rid of all of the seeds and/or traps. The one thing that almost all email marketers forget to do is to eyeball down their list and look for peculiar emails or anomalies. Every email list is different and follows its own pattern. It’s quite beautiful actually. I have been email list cleaning for six years and I have found that each list has a unique fractal pattern. A character, if you will, that if looked at correctly can identify email addresses that do not belong to the chaos.
Here, I will show you how to eyeball down your list and spot the anomalies so you can remove them to avoid future threats. For more information visit: "Eyeballing Subscriber Lists - An Email List Hygiene Trick"
0 Comments
Spring is here and summer is around the corner. Your list is more important than ever because many will be on vacation this summer and email marketing will be traded for social media, which is just as dead during summer. This is the time to do validation and email list verification. Validate your emails from threats and verify them from bounces.
I have written many articles about removing bounces and why it’s so important to test your list for them. You may not think you are hitting bounces yet you are being blocked from major top level domains. You should always have a list cleaning services on hand to test your list every single month, but Spring is the most critical. For more information visit: "Tips To Spring Clean Your Email List" Since Google banned payday loan advertising, we have seen a rise in the size of databases we clean and have been approached by many payday loan companies for advice in email deliverability. Many have been out of the email marketing game and have to re-learn everything they knew 5 years ago. This article may help.
Follow best practices for acquisition Everyone is tight on money in America and are not willing to fill out your forms so easily as before. Payday loans leave a bad taste in their mouth because they know that they need the cash but are not happy about the terms. When creating your advertisements, start focusing on them and not your client. Getting in the mind of the consumer is key to gaining attention. Shorten your questionnaire. The longer they are filling out personal information, the more likely they will stop right in the middle of it. Use keywords and expand on them. Your keywords were important for SEO but more important for your audience. Use pain as a statement. For more information visit: Important Steps to Preventing Email Deliverability Issues To understand delivery rates and how email list cleaning services can help make a bigger difference in delivery, you first need to know what category of email marketing hat you fall into.
There are three categories of email marketers: White hat Gray hat Black hat I think it’s important to write about each category so marketers can understand where they fit in and how they can make important changes to their habits in order to be successful in delivery. Black Hat Email Marketing This is the most dangerous form of email marketing with all kinds of risks. Black Hat email marketers do not play by any rules and manipulate people, graphics, text, servers and software in order for their message to be delivered. Not only that, black hat marketers rip emails (harvesting or spidering) off of the web and send their advertisements directly to them spam traps or not and without proper unsubscribes. For more information visit: How Email List Cleaning Services Can Increase Delivery Rates. There are many reasons a company is looking for email verification services. Most of the time, it’s for form pages when a prospect fills out a questionnaire or information portal. Instead of just trusting that the consumer filled out the correct information or the person filling out the form is not competition or worse, a person planting a seed for spam fighting purposes, one must either choose several types of verification platforms or find one that can do all things. But is there someone out there that can do all the above? Let’s examine:
For more information visit: Email Verification: Checklist to Choose an Email Verification Vendor A bounce address is a type of return path in which an email address message cannot be delivered to the recipient because the email does not exist, the recipient changed hosts, the recipient has blocked the message and/or the MTA sent it to the address given by the MAIL FROM command which has many variants of the name, none of them used universally, including return path, reverse path, envelope from, envelope sender, MAIL FROM, 5321-FROM, return address, From_, Errors-to, etc.
For more information visit: Everything You Need To Know About Bounces The email-marketing world has shifted to only accepting white listed IP’s. If an ISP does not recognize your IP’s, the chances of you getting your message delivered are second to none. Why? Because there are only so many IPv5 addresses thus they all have been used up. What does this mean?
ISP’s have worked with the smartest spam fighters ever since 1996, and some argue even earlier. Both used blocking techniques to filter spam. At first, they blocked content and domains but that only worked for a short period of time. Quickly, it became paramount to block whole IP ranges and start collecting and targeting. For more information visit: Why Are List Hygiene Services So Important? Daily, we receive prospects with opt-in lists that are looking to get rid of bounces. Verification will do that easily, however, there are many things to consider before giving up on validation.
Validation is a fail safe maneuver. You never want to have questionable email addresses in your lists. And what are questionable email addresses that email list validation service will remove? For more information visit: Email Validation & Why It’s Important For Optin Finding an email list is so easy these days. There are hundreds of companies that offer categories and/or regions where they have targeted selected data for you at a handsome price. Small businesses with no marketing budget usually can take this road first in which they find out later is very risky and can cause serious harm. Here are some reasons why buying an email list may or may not be a good idea. For more information visit: Is buying an email list a good Idea? Finding an email list cleaning services is absolutely tough. The selection and prices are all over the place and depending on what you need, you may end up either overpaying or underpaying for a service that just doesn’t cut the mustard.
I wrote a cartoon that offers you a history of email list hygiene with a clear perspective on why we have list hygiene companies and why it’s so important to clean email list. For more information visit: The Importance of Cleaning Your Email List |
AuthorJames Carner, the CEO at eHygienics. James has done everything from sales, marketing, investigating, guest writing for publications and lots of internet services for major companies. eHygienics specializes in removing any threats (bounces, protesters, litigators) to small or large email databases. Archives
April 2016
EMAIL LIST hYGIENE |