A few years ago, many email marketers left the commerce to explore social media avenues. Some made money, but most did not. Lately, we have been seeing a trend in old clients coming back to start email marketing again. Unfortunately, most of them are running into major issues because email marketing has once again changed. So how does one get back into email marketing?
Snowshoe email marketing (using random single IP’s with arbitrary throwaway domains) is becoming easier to block and/or blacklist because of the IPv5 deficit and new spam fighter techniques. Huge block/ranges of IP’s are the only ones not being triggered by snowshoe antispam programs, so it’s imperative to invest in large numbers of IP’s and not single ones. But, unfortunately, it’s just a quick fix unless you whitelist them. You will be blacklisted eventually if you’re using your old PMTA and no feedback loops.
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Original article posted on ehygienics.com
Snowshoe email marketing (using random single IP’s with arbitrary throwaway domains) is becoming easier to block and/or blacklist because of the IPv5 deficit and new spam fighter techniques. Huge block/ranges of IP’s are the only ones not being triggered by snowshoe antispam programs, so it’s imperative to invest in large numbers of IP’s and not single ones. But, unfortunately, it’s just a quick fix unless you whitelist them. You will be blacklisted eventually if you’re using your old PMTA and no feedback loops.
Continue Reading
Original article posted on ehygienics.com