To understand delivery rates and how email list cleaning services can help make a bigger difference in delivery, you first need to know what category of email marketing hat you fall into.
There are three categories of email marketers:
White hat
Gray hat
Black hat
I think it’s important to write about each category so marketers can understand where they fit in and how they can make important changes to their habits in order to be successful in delivery.
Black Hat Email Marketing
This is the most dangerous form of email marketing with all kinds of risks. Black Hat email marketers do not play by any rules and manipulate people, graphics, text, servers and software in order for their message to be delivered. Not only that, black hat marketers rip emails (harvesting or spidering) off of the web and send their advertisements directly to them spam traps or not and without proper unsubscribes.
For more information visit: How Email List Cleaning Services Can Increase Delivery Rates.
There are three categories of email marketers:
White hat
Gray hat
Black hat
I think it’s important to write about each category so marketers can understand where they fit in and how they can make important changes to their habits in order to be successful in delivery.
Black Hat Email Marketing
This is the most dangerous form of email marketing with all kinds of risks. Black Hat email marketers do not play by any rules and manipulate people, graphics, text, servers and software in order for their message to be delivered. Not only that, black hat marketers rip emails (harvesting or spidering) off of the web and send their advertisements directly to them spam traps or not and without proper unsubscribes.
For more information visit: How Email List Cleaning Services Can Increase Delivery Rates.