Since Google banned payday loan advertising, we have seen a rise in the size of databases we clean and have been approached by many payday loan companies for advice in email deliverability. Many have been out of the email marketing game and have to re-learn everything they knew 5 years ago. This article may help.
Follow best practices for acquisition
Everyone is tight on money in America and are not willing to fill out your forms so easily as before. Payday loans leave a bad taste in their mouth because they know that they need the cash but are not happy about the terms. When creating your advertisements, start focusing on them and not your client. Getting in the mind of the consumer is key to gaining attention. Shorten your questionnaire. The longer they are filling out personal information, the more likely they will stop right in the middle of it. Use keywords and expand on them. Your keywords were important for SEO but more important for your audience. Use pain as a statement.
For more information visit: Important Steps to Preventing Email Deliverability Issues
Follow best practices for acquisition
Everyone is tight on money in America and are not willing to fill out your forms so easily as before. Payday loans leave a bad taste in their mouth because they know that they need the cash but are not happy about the terms. When creating your advertisements, start focusing on them and not your client. Getting in the mind of the consumer is key to gaining attention. Shorten your questionnaire. The longer they are filling out personal information, the more likely they will stop right in the middle of it. Use keywords and expand on them. Your keywords were important for SEO but more important for your audience. Use pain as a statement.
For more information visit: Important Steps to Preventing Email Deliverability Issues