Although it’s frowned upon by spam fighters, email list verification is still a viable tool to help email marketers with old lists. There are several ways to do email verification, so which method is the best?
Appending verification
The fastest way to do verification is to just mail yourself and collect the data. Unfortunately, you will burn through a ton of IP’s but you will build an entire database of date/time stamp and return path information of each email address. Interspire with PMTA is the most commonly used email platform for appending verification, or at least that is what we hear that most of our clients are using. This is the easiest method if you are a high volume mailer. Collect all the information and any database that you upload to it, append (match and remove) the emails that are no good.
Blank email verification
In order to verify if an email is real or not, you will need to execute an SMTP handshake. Sending a blank email can work but not to top level domains or other sophisticated filters. TLD’s will not accept blank emails so this approach will be very limited to cable emails.
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Original article posted on ehygienics.com
Appending verification
The fastest way to do verification is to just mail yourself and collect the data. Unfortunately, you will burn through a ton of IP’s but you will build an entire database of date/time stamp and return path information of each email address. Interspire with PMTA is the most commonly used email platform for appending verification, or at least that is what we hear that most of our clients are using. This is the easiest method if you are a high volume mailer. Collect all the information and any database that you upload to it, append (match and remove) the emails that are no good.
Blank email verification
In order to verify if an email is real or not, you will need to execute an SMTP handshake. Sending a blank email can work but not to top level domains or other sophisticated filters. TLD’s will not accept blank emails so this approach will be very limited to cable emails.
Continue Reading
Original article posted on ehygienics.com